Meena Bazaar

 Meena Bazaar, the Indian ethnic wear brand for women is known for its trendy and traditional clothing at best prices. The brand was launched in the year 1970 with its first showroom.  Meena Bazaar is a popular name and has spread its showrooms across India and US with close to 100 showrooms. The popularity has gained through stocking of premium trendy products. Customers find the staff helpful and familiar. Given its foundation in Delhi, often customers are loyal for generations. The range covers casual daily, work, semi formal to wedding wear in various price points. 

It completed 50 years in January 2020. The brand follows a simple, traditional and deep rooted approach towards product and service to customers. 

The collection comprises Sarees, Lehenga, Gowns, Suit sets (stitched and unstitched) Kurtis and accessories including Jewelry, Clutches, Shawls and Stoles. Meena Bazaar offers a wide range of designer pieces with intricate details, designs, styles, cuts and fabrics.

Given the opportunity of serving the next several generations of its customers, the target is to take showroom count to 250 by 2023. Meena Bazaar has responsibly stuck to meaningful clothing through 50 years, exemplifying its culture. Recently launched AUMRE, its own brand of kurtas brings freshness and quality to daily wear. Soon independant showrooms of AUMRE will be opening.

"Meena Bazaar is the possibility of premium ethnic women's clothing, in every wardrobe on the planet."

Types of traditional embroidery that is exclusive to India

 

Embroidery in India has a history and has come a long way. With changing trends and fashion, these embroideries have also evolved. No matter what and how the embroidery is done, it always leaves a lasting impression.

Let us take a look on few of India’s embroidery techniques:

Chikankari

Originated in the capital of Uttar Pradesh, Lucknow! This embroidery was traditionally done on a white cloth with white threads. Now, Chikankari work can be found on multiple fabrics and in various colours and types like designer embroidery saree.

Chikankari is a skill acquired through heritage. This embroidery is done by tracing the patterns traced on various clothes like Muslin, georgette, chanderi, cotton, silk etc.

Zardozi

Zardosi was introduced by Mughals in the 16^th century. The word zardozi came from the parsi word, meaning- zar(gold) and dosi(embroidery).

Earlier metallic threads like gold and silver were used on the velvet or silk cloth. To reduce the cost, zardozi is now done with the help of coloured plastic threads. Zardosi work can be seen in embroidered sarees, suits, lehengas etc.

Aari

The name aari came from the needle that is hooked and sharp. This embroidery was introduced by Mughals and are now practiced in Lucknow, Kashmir and Rajasthan.

The aari embroidery is done by using hooked needle to make chain stitch loops, usually using beads and sequins. This is a very intricate work as can be seen on embroidered saree online in India. If you look at it once, you will know the time and efforts it must have taken.

Kantha

Originated from east Indian states like West Bengal, Odisha and Tripura, chiefly practiced by rural women. Even if you will look at kantha work on latest embroidered saree, it will represent its roots by patterns and design.

The motifs of the embroidery include- flower, animals, celestial creatures and geometric patterns. Earlier Kantha embroidery was only done on bedsheets, cushions and household items but with gaining popularity, it is now practiced on dupttas for both male and female.

Few other famous and intricate Indian embroideries are-

·        Gota

·        Banjara

·        Phulkari

·        Toda

·        Kashmiri